Grandparents Day in the United States
A Celebration of Connection

In the United States, Grandparents Day is an official holiday celebrated each year on the first Sunday after Labor Day, usually in early September. It is a day dedicated to honoring grandparents and strengthening the bond between generations.

The idea for this special day was first promoted in the 1970s by Marian McQuade, a grandmother from West Virginia. Her mission was to draw attention to the elderly living in care homes and to highlight the importance of family connections across generations. Thanks to her efforts, Grandparents Day was officially recognized as a national holiday in 1978.

In the spirit of this day, Stichting Grootouderdag (Grandparents Day Foundation) works to bring generations together in the fight against loneliness and to show appreciation for our seniors. With the help of flowers and plants, the foundation spreads warmth and recognition, just as Marian McQuade envisioned — by putting grandparents in the spotlight and encouraging meaningful connection.